Dreavita: The Art of Resilient Wellness Branding

Cansu Dagbagli Ferreira Crafts Inclusive Mental Health Identity

The journey of Dreavita's branding began with a deep dive into the essence of nature's patterns—its consistency, strength, and growth. These elements became the foundation of a visual identity that conveys resilience through minimalistic design and affirmations. The project's ethos, "Simplicity inspired resilience," is not just a tagline; it's a philosophy that permeates every aspect of the branding, from the logo to the color palette.

Cansu Dagbagli Ferreira's approach to Dreavita's identity was to create a sensitive and respectful visual language that mirrors the brand's inclusive character. The design process involved the creation of three logo variations, each flexible enough to adapt across various media, ensuring the brand's message of inclusivity is consistently communicated. The use of the design thinking method, specifically Diverge and Converge, facilitated the creation of a cohesive and adaptable branding strategy.

From business cards to web design, Dreavita's branding has been meticulously applied to a range of items, ensuring a seamless experience whether encountered in print or digital form. The brand's visual identity extends beyond mere aesthetics, serving as a functional tool that supports the brand's mission to provide mental health services and resources to those who need them most.

The design's realization was a digital endeavor, with all assets created as vector-based graphics using Adobe Creative Suite. This technical choice underscores the brand's modernity and its readiness to evolve alongside the digital landscape. The project's timeframe spanned two months, with work conducted across the United States and France, highlighting the international collaboration that underpins Dreavita's global vision.

Research played a pivotal role in shaping Dreavita's branding. The focus was on understanding the emotional support needs of people from underserved communities. This research informed the design's direction, ensuring that the brand's identity would resonate with its intended audience. The challenge lay in encapsulating Dreavita's abstract qualities and forging a genuine connection with young adults facing mental health challenges. The solution was found in nature's timeless resilience, providing a subtle yet powerful source of inspiration and support.

In recognition of its innovative approach and the impact it promises for mental health communities, Dreavita's branding was honored with the Bronze A' Design Award in Graphics, Illustration, and Visual Communication Design in 2024. This accolade celebrates the project's creative ingenuity and its potential to enhance the quality of life, positioning Dreavita as a transformative force in the realm of wellness branding.